Managing Talent with Vivocco™Career

Accelerating Women’s Careers in a multinational FMCG Company

Developing Women’s Careers in a multinational FMCG Company

The challenge

Creative Metier worked with a leading multi-national FMCG company’s Global Diversity and the Women’s Network to deliver Vivocco®Career to a target population of women managers based across India, South Africa and the UK.  The programme was delivered using Creative Metier’s innovative Remote International Coaching Delivery methodology to address the career challenges in a specific population.

The Company wanted to ensure that sufficient women were coming through the organisation to take on senior management roles.  Existing initiatives helped to embed the business case which worked well on the demand side of the talent equation; however, the organisation was also keen to ensure the supply side i.e. with women managers.  The company wanted to retain women in times of change, support them in their career decisions and help them to identify creative solutions to work/life balance issues.

Implementing a targeted intervention

Creative Metier delivered a structured programme of remote executive coaching supported by specialist online workbooks to senior women managers who had been identified as having high potential and who were at points of transition.  Creative Metier’s specialist programme, delivered over the course 4-6 weeks achieved exceptional results with an average of only 3-5 hours of coaching time per participant.

Delivering results

Creative Metier’s RICD implementation of the Vivocco®Career:

  • Increased engagement and motivation
  • Improved retention
  • Supported participants with career decisions
  • Achieved clarity around longer term career perspectives

The detailed evaluation showed that:

  • Two people whose roles/contracts were coming to an end were retained in other parts of  the organisation in roles that will be sustainable; use their skills and potential with good work life balance
  • Four people adjusted their ways of working in their current role and reported experiencing greater job satisfaction as a result
  • Ten people said that they are now clear about their long term direction
  • Nine people said that their work life balance was improved
  • One person left  the company to look after a young child, with the agreement that she will return to do contract work thus maintaining their relationship with the Company for the future

Participant testimonials:

“My 10 year objectives are things that I have thought about but it was good to be able to do the mapping – I’ve never thought about how the different areas impact each other.  Feel like I have more evidence now that it’s done – I can see how everything fits together.”

“(I am) much more empowered about my thoughts and decisions.  Clear 10 year objectives – hard to say how I feel – empowered is part of it but it’s not quite the right word - really clarity about the future.”

“At a very personal level - and this will cascade into the organisation – it’s a very personal thing – like a 360 that benefits you as an individual – you get clarity about yourself – you feel good – that benefits your team and the organisation.”