Leading the way with VivoccoCareer

“It was powerful to see how the programme benefitted our talented women managers. The Programme worked so well as it helped our managers plan their career in the context of the bigger picture of life”

Developing Women’s Careers in a multinational FMCG Company

Introduction to case study

The Company’s Global Diversity function and the Women’s Network commissioned Creative Metier to work with managers who had been identified as having high potential and were at points of transition.

  • Increased engagement and motivation
  • Improved retention
  • Perspectives clarified
  • Supporting careers

Client: A leading multi-national FMCG company

Situation: The Company wanted to ensure that there were sufficient women coming through the organisation to take on senior management roles. Excellent initiatives helped to embed the business case which worked well on the demand side of the talent equation. The organisation was also keen to work with the supply side i.e. with women managers. The company wanted to retain women in times of change, support them in their career decisions and help them to identify creative solutions to work/life balance issues in “moments of truth”.

The Company’s Global Diversity function and the Women’s Network commissioned Creative Metier to work with managers who had been identified as having high potential, and who were at points of transition.

Participants in the programme (now known as VivoccoCareer) were resident in the India, South Africa and the UK. The Remote International Coaching Delivery was used to good effect.

Results
The evaluation demonstrated that longer term career perspectives were fully clarified; participants felt that the company was supporting them in their careers; there were increased engagement and motivation and improved retention.

  • Two people whose roles/contracts were coming to an end were retained by the organisation in roles that will be sustainable; use their skills and potential with good work life balance
  • Four people adjusted their ways of working in their current role and reported experiencing greater job satisfaction as a result
  • Ten people said that they are now clear about their long term direction
  • Nine people said that their work life balance was improved
  • One person left  the company to look after a young child, with the agreement that she will return to do contract work

Case study quote
“It was powerful to see how the programme benefitted our talented women managers. The Programme worked so well as it helped our managers plan their career in the context of the bigger picture of life”

Shefali Salwan
Ex Lead, Global Diversity and Inclusion, of the commissioning organisation

“My 10 year objectives are things that I have thought about but it was good to be able to do the mapping – I’ve never thought about how the different areas impact each other.  Feel like I have more evidence now that it’s done – I can see how everything fits together.”

“(I am) much more empowered about my thoughts and decisions. Clear 10 year objectives – hard to say how I feel – empowered is part of it but it’s not quite the right word - really clarity about the future.”

“At a very personal level - and this will cascade into the organisation – it’s a very personal thing – like a 360 that benefits you as an individual – you get clarity about yourself – you feel good – that benefits your team and the organisation.”

The type of women who join affinity groups are looking for something so would be good in helping them to structure their direction – in talent management – important to deliver the message that we want people to progress but also important to give them the message that we support them in their careers.  This would be a good way to support people in making long term decisions.